Howdy! I'm, Samantha Yee
Meet the girl behind Yee Haw Designs
I’m Samantha Yee, the designer and strategist behind Yee Haw Designs. With 8+ years of experience spanning UX design, digital strategy, branding, and web experiences, I’ve worked across healthcare, wellness, retail, and enterprise environments to create thoughtful, user-centered digital experiences that balance creativity with business impact.
My background includes consulting work for brands like The North Face, Circle K, Spectrum, and Amazon Advertising, along with in-house experience supporting large-scale digital ecosystems and content strategy initiatives at UCLA Health. I specialize in translating complex ideas into intuitive experiences through UX research, personalization, content strategy, and visual storytelling.
Awards
My Process
01
Discovery - Understanding Your Needs and Goals.
Conducting research to better understand user needs, business goals, audience behaviors, and opportunities for growth through audits, stakeholder collaboration, and competitive analysis.
02
Define - Crafting Functional Solutions.
In the design phase, creativity meets strategy. Synthesizing insights into clear strategies, user flows, content structures, and experience directions that align user needs with business objectives.
03
Design & Develop - Bringing Your Vision to Life.
Creating intuitive, visually engaging digital experiences through UX design, branding, prototyping, and personalized content systems. With the design in hand, we move to development. Using the latest technologies and best practices, we build robust, responsive websites and digital solutions. This phase involves coding, testing, and refining to ensure everything works seamlessly across all devices.
04
Validating designs through feedback, usability testing, iteration, and optimization to improve performance, accessibility, and overall user experience.